A cup with its roots intact.
A coffee brand putting origin, craft and the people behind a cup into the picture.
“Raise your cup to a promising future!”
Benyam Bisrat · Hadero’s published founder letter
Read the original source- ROOTED IN
- Ethiopian coffee origins
- THEIR CRAFT
- Coffee & rituals
Meet Hadero Coffee.
An editorial introduction and short excerpt from Hadero’s published founder letter.
A name with a place behind it
Hadero says its name comes from a small town in southern Ethiopia. The brand recognises the smallholder coffee cultivators whose work helps shape its identity.
More of the journey at origin
In its published founder letter, Hadero describes an ambition to bring more of coffee’s processing, branding and consumer value to the country where it is grown. The story connects the farmer, producer and brewer rather than looking only at the finished cup.
Bring the story to your morning
The Hadero ground coffee in this storefront is one way to explore the brand. Read the available roast and grind options, choose the combination that suits your preparation, and take a little time over the result.
Source: Hadero — Who We Are. Introduction prepared October 14, 2026.
